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»Wood is no material for a radio set« - the slogan of the Braun
company which left traditional radio design in 1955: Brown, wooden housing with
gold-plated ornamental borders, above with golden threaded clothing with loudspeakers,
below the wide scale with buttons on the left and right: »Gelsenkirchen
Baroque«!
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Since 1963, radio broadcasts were transmitted in stereophonic sound. Trials with
quadrophonic sound are left at that.
Again, plastics, metal and acrylic plastic appear on the market-all in white,
chromium-coloured or black. The design is supposed to make operating the sets easier,
i.e. clear and simple.
The technical concept of the sets also changes dramatically: The first component
systems appear on the market as early as in the sixties. Around 1970, the so-called
compact systems become popular: The radio unit on the right-hand side, the cassette
player in the middle, the record player on the left-hand side -all protected by a large
acrylic plastic cover-, naturally, with the speakers standing separately.
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TV is turning into a dominant fact of life. In 1963, the second TV station appears
on the scene, in 1964, a third TV station for Bavaria -the »Bayerische
Rundfunk«- and three years later all is in colour.
It wasn't until the eighties that public radio and public TV saw competition in
private companies. Since then, a multitude of TV stations battle over TV audiences
- whether this has helped the quality of the programmes is a matter of individual
choice...
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New developments also in recording technology: In 1969, the first video recorders
appear on the market. Tape recorders become much easier to handle with the advent of
the compact cassette in 1964. And the old vinyl disk is soon replaced by the CD as
from 1983. A hefty DM 2000.-- (just over EUR 1000) was the price for the first CD
players.
Digitization is today's central topic. The days of analogue radio are counted!
New media are taking over the world, the internet links people under a world-wide
network, the computer merges with television, radio and telephone thus creating a
completely new form of communication at a very high rate.
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