At first, broadcasting houses were monopolised (»Gleichschaltung«) by the Party. Undesired employees were sacked either for political or racial reasons and some others were sent to concentration camps. Legal proceedings against leading staff of broadcasting houses of the Weimar period, however, turned out to be an embarrassing stunt for the National Socialist Party. But the federal was now replaced by a centralised structure. Joseph Goebbels -minister for people's education and propaganda- is now in charge deciding what people are allowed to listen to.

However, radio sets were still too expensive. The people's receiver (»Volksempfänger« = VE 301) was, therefore, produced, the type number reminding of the date of gaining power in Germany: 30 January. All radio manufacturers had to produce the same radio type - at a subsidised price of RM 76.-- (Reichsmark). Radio broadcasting can now reach the masses: the number reaches 12 million radio set owners by 1938.

Those who had more money available were able to buy a better radio set. The »Superhet« switch gained general acceptance. As from the mid-thirties, push-buttons and fixed stations made their arrival, even the »magic eye«, a tube which allows checking the receiving quality. Operating the radio set must get easier and easier.

Big sporting events such as the Olympic Games in Garmisch and Berlin were excellent incentives to buy a radio set. The program of the Party meetings (»Reichsparteitage«) -prepared and managed exactly following a detailed script- may, however, not have led to an increased number of listeners.

Even the looks of the radio sets change. At first, the so-called »cathedral-type« radio sets dominate the market: the receiver component at the bottom, the loudspeaker above behind beautiful decorations. As from 1934, sets have a loudspeaker on the left-hand side and the sensing scale with operating unit on the right-hand side.

Again in 1938, new people's receivers were introduced: the »VE 301 dyn« with dynamic loudspeaker for RM 65.-- and the so-called »Goebbels-Schnauze« (= Goebbels' snout), a small receiver (»Deutscher Kleinempfänger« = DKE 38) for RM 35.-- only. »A radio set for every German family!« - most important for the forthcoming war.